Penguin Publishing Cover Designs

The redesigned Kurt Vonnegut book covers target adults and young adults drawn to science fiction, dark humor, and social critique. Catering to middle-class readers from Western countries who value minimalism and question materialism, the design will reflect Vonnegut’s countercultural edge and philosophical themes. Bold, unconventional visuals and minimalist typography will capture the author’s unique voice and resonate with fans of alternative, thought-provoking literature.

Redesigns // \\Originals

Audience Discovery & Customer Profiles

  • Adults/ young adults  

  • Fans of science fiction satire and dark humor 

  • Philosophy and existential questions 

  • Counterculture and anti-establishment readers  

  • Readers interested in social critique 

  • Predominantly male, significant female readership 

  • Income- middle class 

  • Western countries- US, Canada, Europe 

  • Appreciates dark humor, satire, and critiques modern society 

  • Lean toward minimalism/ alternative lifestyle due to questioning of materialism and consumerism 

Font Exploration

//Color palette\\

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