HAPPY PANTRY

This project involves the creation of a packaging design system for Happy Pantry, an in-house grocery store brand. The focus is on developing a variety of packaging solutions for products such as dry goods, snacks, and pantry staples. The design will incorporate consistent visual elements, such as typography, color schemes, and illustrations, to create a unified look across the product line.

Audience Discovery & Customer Profiles

  • Busy professionals, both working

  • individuals and couples

  • Household income of 80K

  • On average, they purchase 7-8 items

  • for a total of about $50 per visit

  • They value savings but don’t want to sacrifice quality

Logo Concepts

FONT EXPLORATION

color palette

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