HAPPY PANTRY
This project involves the creation of a packaging design system for Happy Pantry, an in-house grocery store brand. The focus is on developing a variety of packaging solutions for products such as dry goods, snacks, and pantry staples. The design will incorporate consistent visual elements, such as typography, color schemes, and illustrations, to create a unified look across the product line.
Audience Discovery & Customer Profiles
Busy professionals, both working
individuals and couples
Household income of 80K
On average, they purchase 7-8 items
for a total of about $50 per visit
They value savings but don’t want to sacrifice quality
Logo Concepts
**WINNER**
FONT EXPLORATION
**WINNER**
color palette
254441
71A2B6
CD4631
E1D89F